Overall
107.8
Above avg
Metro cost profile · 2024 BEA RPP
Santa Rosa-Petaluma, CA
Cost-of-living indicators for Santa Rosa-Petaluma, CA, from Bureau of Economic Analysis Regional Price Parities, overall, goods, services, and rents vs the U.S. average of 100.
- 107.8
- Overall RPP
- #20
- of 387 metros
- 139.6
- Rents RPP
- $93K
- $100K national buys
Santa Rosa ranks #20 of 387 U.S. metros by cost, and its overall price index has fallen 10.3 points since 2008.
- falling since 2008
- similar cost to Boston-Cambridge-Newton
The verdict
Santa Rosa is more expensive than 95% of U.S. metros, an overall cost index of 107.8, 7.8% above the national average, led by services at 154.8.
- top 5%
- by overall cost, nationwide
- 105.2
- goods RPP, tradable items
- 154.8
- services RPP, labor-priced
A $100,000 national salary carries the purchasing power of about $92,778 here; matching a $100K lifestyle takes roughly $107,784.
Latest BEA release change
What changed from 2023 to 2024
Santa Rosa's overall RPP fell -2.5 points, from 110.3 in 2023 to 107.8 in 2024. The largest category movement was services, changing from 140.5 to 154.8. This is a relative change against the national benchmark, not a household's dollar bill.
RPP History (2008-2024)
The cost of living has been trending downward, decreasing by 10.3 points over this period. The largest single-year move was in 2018, when the index dropped 7.2 points from the year before.
Santa Rosa overall RPP, 2008-2024
Every year on record, national average = 100
| Year | Overall |
|---|---|
| 2008 | 118.1 |
| 2009 | 113.5 |
| 2010 | 113.7 |
| 2011 | 110.4 |
| 2012 | 112.3 |
| 2013 | 111.5 |
| 2014 | 113.2 |
| 2015 | 114.6 |
| 2016 | 115.1 |
| 2017 | 120.3 |
| 2018 | 113.1 |
| 2019 | 111.5 |
| 2020 | 111.4 |
| 2021 | 109.9 |
| 2022 | 112.5 |
| 2023 | 110.3 |
| 2024 | 107.8 |
Santa Rosa vs every U.S. metro
Where this metro sits in the national cost distribution
108 Top 5% higher than 95% of 387 US metros
Each bar is a band; taller bars hold more US metros. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Bureau of Economic Analysis, Regional Price Parities · 2024
Santa Rosa cost breakdown
BEA RPP by category, 100 = national average
- Rents
Rents
139.6 RPP
- Services
Services
154.8 RPP
- Overall
Overall
107.8 RPP
- Goods
Goods
105.2 RPP
What this shows Santa Rosa's strongest departure is services at 154.8; rents follows at 139.6. Labor-priced local activity, rather than housing alone, is the first budget line to investigate.
Goods vs. housing, where Santa Rosa's cost comes from
Metros near Santa Rosa's overall cost, plotted by their goods price (horizontal) and housing price (vertical). Same headline RPP, very different structures.
Read the chart as text
- Santa Rosa (Santa Rosa, this metro): goods RPP 105.2, rents RPP 139.6
- Boston: goods RPP 99.7, rents RPP 148.4
- Vallejo: goods RPP 105.2, rents RPP 142
- San Luis Obispo: goods RPP 105.2, rents RPP 144.4
- Bridgeport: goods RPP 97.3, rents RPP 150.5
- Santa Maria: goods RPP 105.2, rents RPP 151.4
- Washington: goods RPP 104.8, rents RPP 151.1
Price Index Summary
Goods
105.2
Above avg
Services
154.8
Expensive
Rents
139.6
Expensive
Service-cost-led profile
How Santa Rosa's cost structure works
Services are the defining pressure in Santa Rosa: the BEA services component is 154.8, farther above the national baseline than local rents or tradable goods. That service-heavy pattern explains an overall RPP of 107.8 differently from a housing-led metro.
Across all reported metros, the closest component-profile matches are Vallejo, CA, Salinas, CA, San Luis Obispo-Paso Robles, CA. They resemble Santa Rosa across goods, services, and rents together, so they are stronger structure peers than a place selected only because its overall RPP happens to be nearby.
Across 2008-2024, Santa Rosa's overall index has fallen by 10.3 points. This is a relative price-level history, not a prediction or a personal affordability recommendation; pair it with current local wages and housing options before making a decision.
Salary Equivalent
A $100,000 salary at the national average cost of living equals:
$107,784
in Santa Rosa-Petaluma, CA purchasing power
$50,000 nationally
$53,892
$75,000 nationally
$80,838
$125,000 nationally
$134,730
$150,000 nationally
$161,676
$200,000 nationally
$215,568
Use the salary calculator for custom amounts.
Affordability score
F
5/100
How far the median local paycheck goes here, combining income and housing cost
Purchasing power
Not reported
Housing affordability F
5th percentile
A weighted composite (60% purchasing power, 40% housing affordability) percentile-ranked against every other tracked metro; a missing input redistributes its weight rather than deflating the score. Sources: Census ACS 5-Year 2023 (income) + BEA Regional Price Parities 2024 (cost). Vintages differ by design; see methodology.
CA-relative analysis
Goods prices places Santa Rosa-Petaluma, CA near the bottom of CA's metros
Among the 25 CA metros PlainCost tracks with reported goods prices data, Santa Rosa-Petaluma, CA ranks #4 - the 4th percentile within the state. This is a different, narrower cut than the nationwide rank above: it compares Santa Rosa-Petaluma, CA only against its own state's metros, not the full US field.
Goods prices
#4 of 25
4th percentile in CA
Services prices
#17 of 25
32nd percentile in CA
Rent prices
#12 of 25
52nd percentile in CA
Ranked by raw value (highest first); a higher rank is not automatically "more expensive is worse", see the national comparison above for direction context. This is a comparison within CA only, not a livability score.
Nationwide metros with similar overall cost or rent prices
Two BEA RPP-derived peer sets for Santa Rosa-Petaluma, CA: nearest metros by overall regional price parity and by rents RPP. These are cross-state neighborhoods, not the in-state metro list below.
Similar overall RPP
Nearest metros by overall regional price parity (107.8 here).
Similar rents RPP
Nearest metros by rents regional price parity (139.6 here).
Other CA Metros
San Francisco-Oakland-Fremont, CA 115.6 Los Angeles-Long Beach-Anaheim, CA 113.6 Napa, CA 112.6 San Diego-Chula Vista-Carlsbad, CA 111.9 Oxnard-Thousand Oaks-Ventura, CA 110.5 San Jose-Sunnyvale-Santa Clara, CA 110.4
View all CA metros → Cheapest in CA → Most expensive in CA →
Decision peers
Metros with a similar cost mix
These metros are closest to Santa Rosa's combined goods, services, and rents profile. They may not have the same overall RPP, but their price pressures are shaped in a similar way.
Vallejo, CA
Goods 105.2 · Services 155.0 · Rents 142.0 Salinas, CA
Goods 105.2 · Services 154.2 · Rents 145.7 San Luis Obispo-Paso Robles, CA
Goods 105.2 · Services 147.8 · Rents 144.4 Sacramento-Roseville-Folsom, CA
Goods 105.2 · Services 151.3 · Rents 130.2 Boston-Cambridge-Newton, MA-NH
Goods 99.7 · Services 148.8 · Rents 148.4 Riverside-San Bernardino-Ontario, CA
Goods 101.4 · Services 148.6 · Rents 129.3
Metros with Similar Cost of Living
These metros have an overall RPP closest to Santa Rosa-Petaluma, CA's index of 107.8.
Showing the 6 closest of 387 metro areas tracked nationally.
Shareable data card
Take this cost snapshot with you
Download the data card or share this exact metro record. The card uses the same BEA-derived values shown above.
Cost of living guides →, cheapest and most-expensive metro rankings, salary negotiation with RPP data, and step-by-step comparison walkthroughs.
Compare to Other Metros
What this means for Santa Rosa
How to read Santa Rosa's cost of living before a move, a job offer, or a budget.
- Budget to local prices, not headline pay, a $100K national salary spends like about $92,778 in Santa Rosa. Salary calculator
- Start with services: it indexes at 154.8, the largest departure from the national benchmark in this metro's BEA cost mix. Compare it with the other components before treating the overall RPP as a complete household budget.
- Compare Santa Rosa head-to-head against a specific destination before you decide. Compare metros
RPP is BEA's annual price-level benchmark for the data year shown, not a live market quote. Pair it with current local wages and housing costs before deciding.
Frequently Asked Questions
What is the cost of living in Santa Rosa-Petaluma, CA?
Santa Rosa-Petaluma, CA has a Regional Price Parity (RPP) index of 107.8, meaning it is 7.8% more expensive than the national average. Goods are indexed at 105.2, services at 154.8, and rents at 139.6. It ranks #20 out of 387 U.S. metro areas by overall cost.
What salary do I need in Santa Rosa-Petaluma, CA to match $100K nationally?
To maintain the same purchasing power as a $100,000 salary at the national average, you would need approximately $107,784 in Santa Rosa-Petaluma, CA. Conversely, $100K earned in Santa Rosa-Petaluma, CA has the purchasing power of $92,778 at the national average.
How expensive is rent in Santa Rosa-Petaluma, CA?
Rents in Santa Rosa-Petaluma, CA are indexed at 139.6, which is 39.6% above the national average. This is significantly higher than typical U.S. rents.
Is Santa Rosa-Petaluma, CA getting more expensive?
From 2008 to 2024, Santa Rosa-Petaluma, CA's overall cost index changed by -10.3 points (from 118.1 to 107.8). The cost of living has been declining.
What costs the most in Santa Rosa-Petaluma, CA?
The priciest category in Santa Rosa-Petaluma, CA is services at 154.8, 54.8% above the national average. The most affordable category is goods at 105.2, 5.2% above average, still the lowest of the three categories.
What metros have a similar cost of living to Santa Rosa-Petaluma, CA?
Metros with the most similar overall cost index include Boston-Cambridge-Newton, Vallejo, San Luis Obispo-Paso Robles. These areas have RPP values within a few points of Santa Rosa-Petaluma, CA's 107.8.
Data sources
- BEA Regional Price Parities (RPP), the cost-of-living indices shown on this page
- U.S. Census Bureau, American Community Survey (ACS), gross-rent observations behind the rents component
- BLS Consumer Price Index (CPI), goods and services price relatives
- BLS Occupational Employment and Wage Statistics (OEWS), labor-driven services component
- HUD Fair Market Rents (FMR), 40th-percentile rent cross-reference
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-08-11. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.