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Metro cost profile · 2024 BEA RPP

Visalia, CA

Cost-of-living indicators for Visalia, CA, from Bureau of Economic Analysis Regional Price Parities — overall, goods, services, and rents vs the U.S. average of 100.

99.8
Overall RPP
#92
of 387 metros
84.1
Rents RPP
$100K
$100K national buys

The verdict

Visalia costs less than 24% of U.S. metros — an overall index of 99.8, 0.2% below the national average, with services the biggest swing at 156.4.

99.8
overall cost index (US average = 100)
#92
most expensive of 387 U.S. metros
bottom 76%
by overall cost, nationwide
84.1
rents RPP — the biggest budget swing

A $100,000 national salary carries the purchasing power of about $100,175 here; matching a $100K lifestyle takes roughly $99,825.

What the Numbers Mean for Visalia

Visalia ranks #92 of 387 U.S. metro areas measured by the Bureau of Economic Analysis, placing it in the top quartile for cost. With an overall Regional Price Parity of 99.8, Visalia, CA is 0.2% less expensive than the national baseline of 100. The gap between Visalia's most and least expensive categories — services at 156.4 versus rents at 84.1 — is what drives the household budget experience on the ground, not the single headline number.

Translated into dollars, a nationally-benchmarked $100,000 salary carries the purchasing power of $100,175 inside Visalia, while a household needs roughly $99,825 here to match a $100K lifestyle elsewhere. Rents carry the biggest swing in the BEA formula and are indexed at 84.1 — 15.9% below the national average — so anyone weighing a move or a remote-work arbitrage should treat the housing line as the single largest variable in the equation.

Looking at the 2008-2024 trajectory, Visalia's overall index has risen by 5.0 points, signaling tightening affordability. For the 2024 data year, goods are indexed at 105.2 and services at 156.4, meaning everyday spending in Visalia is governed more by the services and rent mix than by retail goods prices. Readers comparing multiple destinations should always pair the RPP headline with local wage data and housing costs before drawing relocation conclusions.

Visalia vs every U.S. metro

Where this metro sits in the national cost distribution

100 Top 24% higher than 76% of 387 US metros

80–84: 3 US metros (1%). Below this entry. 84–88: 48 US metros (12%). Below this entry. 88–92: 94 US metros (24%). Below this entry. 92–96: 97 US metros (25%). Below this entry. 96–100: 55 US metros (14%). This entry sits in this band. 100–104: 54 US metros (14%). Above this entry. 104–108: 17 US metros (4%). Above this entry. 108–112: 14 US metros (4%). Above this entry. 112–116: 5 US metros (1%). Above this entry. 116–120: 0 US metros (0%). Above this entry. This metro 80 120 every US metro, bucketed by value

Each bar is a band; taller bars hold more US metros. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Bureau of Economic Analysis — Regional Price Parities · 2024

Visalia cost breakdown

BEA RPP by category — 100 = national average

RPP

What this shows Visalia's gap from the national average is led by services at 156.4. Goods barely move between metros; the spread you feel is housing and services.

Source U.S. Bureau of Economic Analysis — Regional Price Parities As of 2024

Goods vs. housing — where Visalia's cost comes from

Metros near Visalia's overall cost, plotted by their goods price (horizontal) and housing price (vertical). Same headline RPP, very different structures.

Crosshairs sit at the group median (goods 100.4, rents 102.6). Visalia is more goods-led than its peers — its everyday goods cost more relative to housing. These metros sit near Visalia's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures.

Crosshairs sit at the group median (goods 100.4, rents 102.6). Visalia is more goods-led than its peers — its everyday goods cost more relative to housing. These metros sit near Visalia's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures. 2×2 strategic matrix plotting 7 entities by Goods RPP (tradable items) → (X) and Rents RPP (housing) → (Y), with a crosshair dividing the plot into four quadrants. Pricier on bothMore housing-ledMore goods-ledCheaper on both 949698100102104106 8090100110120 Goods RPP (tradable items) → Rents RPP (housing) → VisaliaWaterburyAllentownPalm BayAtlantaKennewickAlbany
Crosshairs sit at the group median (goods 100.4, rents 102.6). Visalia is more goods-led than its peers — its everyday goods cost more relative to housing. These metros sit near Visalia's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures.

Price Index Summary

Overall

99.8

-0.2 below avg

Goods

105.2

+5.2 above avg

Services

156.4

+56.4 above avg

Rents

84.1

-15.9 below avg

Salary Equivalent

A $100,000 salary at the national average cost of living equals:

$99,825

in Visalia, CA purchasing power

$50,000 nationally
$49,913
$75,000 nationally
$74,869
$125,000 nationally
$124,781
$150,000 nationally
$149,738
$200,000 nationally
$199,650

Use the salary calculator for custom amounts.

RPP History (2008-2024)

The cost of living has been trending upward, increasing by 5.0 points over this period.

Year Overall
2008 94.9
2009 98.1
2010 96.4
2011 98.4
2012 98.7
2013 97.0
2014 97.2
2015 95.5
2016 94.6
2017 96.5
2018 100.4
2019 99.6
2020 98.8
2021 98.9
2022 102.4
2023 101.5
2024 99.8

What this means for Visalia

How to read Visalia's cost of living before a move, a job offer, or a budget.

  • Budget to local prices, not headline pay — a $100K national salary spends like about $100,175 in Visalia. Salary calculator
  • Weigh housing heaviest: rents here index at 84.1 (15.9% below average) — the single largest swing in the RPP, while goods barely move between metros.
  • Local median household income is $69,489; adjusted for Visalia's price level that is about $69,611 in national-average buying power.
  • Compare Visalia head-to-head against a specific destination before you decide. Compare metros

RPP is BEA's annual price-level benchmark for the data year shown — not a live market quote. Pair it with current local wages and housing costs before deciding.

Frequently Asked Questions

What is the cost of living in Visalia, CA?
Visalia, CA has a Regional Price Parity (RPP) index of 99.8, meaning it is 0.2% less expensive than the national average. Goods are indexed at 105.2, services at 156.4, and rents at 84.1. It ranks #92 out of 387 U.S. metro areas by overall cost.
What salary do I need in Visalia, CA to match $100K nationally?
To maintain the same purchasing power as a $100,000 salary at the national average, you would need approximately $99,825 in Visalia, CA. Conversely, $100K earned in Visalia, CA has the purchasing power of $100,175 at the national average.
How expensive is rent in Visalia, CA?
Rents in Visalia, CA are indexed at 84.1, which is 15.9% below the national average. This makes the area relatively affordable for renters.
Is Visalia, CA getting more expensive?
From 2008 to 2024, Visalia, CA's overall cost index changed by +5.0 points (from 94.9 to 99.8). The cost of living has been trending upward.
What costs the most in Visalia, CA?
The most expensive category in Visalia, CA is services at 156.4, which is 56.4% above the national average. The most affordable category is rents at 84.1, 15.9% below average.
What metros have a similar cost of living to Visalia, CA?
Metros with the most similar overall cost index include Waterbury-Shelton, Allentown-Bethlehem-Easton, Palm Bay-Melbourne-Titusville. These areas have RPP values within a few points of Visalia, CA's 99.8.

Source: Bureau of Economic Analysis, Regional Price Parities by Metropolitan Statistical Area (2024). Index where national average = 100.

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainCost Editorial

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the Bureau of Economic Analysis (BEA). Consult a qualified professional before making decisions based on this data.

Federal data behind these figures
  • BEA Regional Price Parities (RPP) — the cost-of-living indices shown on this page. bea.gov/data/regional-price-parities
  • U.S. Census Bureau, American Community Survey (ACS) — the gross-rent observations BEA uses to build the rents component. census.gov/programs-surveys/acs
  • BLS Consumer Price Index (CPI) — the price program underlying BEA's goods and services price relatives. bls.gov/cpi
  • BLS Occupational Employment and Wage Statistics (OEWS) — wage reference for the labor-driven services component. bls.gov/oes
  • HUD Fair Market Rents (FMR) — federal 40th-percentile rent cross-reference for the housing component. huduser.gov/datasets/fmr