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Metro cost profile · 2024 BEA RPP

Rochester, MN

Cost-of-living indicators for Rochester, MN, from Bureau of Economic Analysis Regional Price Parities — overall, goods, services, and rents vs the U.S. average of 100.

90.8
Overall RPP
#275
of 387 metros
78.6
Rents RPP
$110K
$100K national buys

The verdict

Rochester costs less than 71% of U.S. metros — an overall index of 90.8, 9.2% below the national average, with rents the biggest swing at 78.6.

90.8
overall cost index (US average = 100)
#275
most expensive of 387 U.S. metros
bottom 29%
by overall cost, nationwide
78.6
rents RPP — the biggest budget swing

A $100,000 national salary carries the purchasing power of about $110,107 here; matching a $100K lifestyle takes roughly $90,821.

What the Numbers Mean for Rochester

Rochester ranks #275 of 387 U.S. metro areas measured by the Bureau of Economic Analysis, placing it in the lower half by cost. With an overall Regional Price Parity of 90.8, Rochester, MN is 9.2% less expensive than the national baseline of 100. The gap between Rochester's most and least expensive categories — the priciest line item versus rents at 78.6 — is what drives the household budget experience on the ground, not the single headline number.

Translated into dollars, a nationally-benchmarked $100,000 salary carries the purchasing power of $110,107 inside Rochester, while a household needs roughly $90,821 here to match a $100K lifestyle elsewhere. Rents carry the biggest swing in the BEA formula and are indexed at 78.6 — 21.4% below the national average — so anyone weighing a move or a remote-work arbitrage should treat the housing line as the single largest variable in the equation.

Looking at the 2008-2024 trajectory, Rochester's overall index has fallen by 4.4 points, improving relative affordability. For the 2024 data year, goods are indexed at 95.4 and services at 87.4, meaning everyday spending in Rochester is governed more by the services and rent mix than by retail goods prices. Readers comparing multiple destinations should always pair the RPP headline with local wage data and housing costs before drawing relocation conclusions.

Rochester vs every U.S. metro

Where this metro sits in the national cost distribution

91 Top 71% higher than 29% of 387 US metros

80–84: 3 US metros (1%). Below this entry. 84–88: 48 US metros (12%). Below this entry. 88–92: 94 US metros (24%). This entry sits in this band. 92–96: 97 US metros (25%). Above this entry. 96–100: 55 US metros (14%). Above this entry. 100–104: 54 US metros (14%). Above this entry. 104–108: 17 US metros (4%). Above this entry. 108–112: 14 US metros (4%). Above this entry. 112–116: 5 US metros (1%). Above this entry. 116–120: 0 US metros (0%). Above this entry. This metro 80 120 every US metro, bucketed by value

Each bar is a band; taller bars hold more US metros. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Bureau of Economic Analysis — Regional Price Parities · 2024

Rochester cost breakdown

BEA RPP by category — 100 = national average

RPP

What this shows Rochester's gap from the national average is led by rents at 78.6. Goods barely move between metros; the spread you feel is housing and services.

Source U.S. Bureau of Economic Analysis — Regional Price Parities As of 2024

Goods vs. housing — where Rochester's cost comes from

Metros near Rochester's overall cost, plotted by their goods price (horizontal) and housing price (vertical). Same headline RPP, very different structures.

Crosshairs sit at the group median (goods 95.4, rents 74.2). Rochester is pricier than its peers on both housing and goods. These metros sit near Rochester's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures.

Crosshairs sit at the group median (goods 95.4, rents 74.2). Rochester is pricier than its peers on both housing and goods. These metros sit near Rochester's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures. 2×2 strategic matrix plotting 7 entities by Goods RPP (tradable items) → (X) and Rents RPP (housing) → (Y), with a crosshair dividing the plot into four quadrants. Pricier on bothMore housing-ledMore goods-ledCheaper on both 92949698100102 5060708090 Goods RPP (tradable items) → Rents RPP (housing) → RochesterBaton RougeFargoSaginawClarksvilleErieCollege Station
Crosshairs sit at the group median (goods 95.4, rents 74.2). Rochester is pricier than its peers on both housing and goods. These metros sit near Rochester's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures.

Price Index Summary

Overall

90.8

-9.2 below avg

Goods

95.4

-4.6 below avg

Services

87.4

-12.6 below avg

Rents

78.6

-21.4 below avg

Salary Equivalent

A $100,000 salary at the national average cost of living equals:

$90,821

in Rochester, MN purchasing power

$50,000 nationally
$45,411
$75,000 nationally
$68,116
$125,000 nationally
$113,526
$150,000 nationally
$136,232
$200,000 nationally
$181,642

Use the salary calculator for custom amounts.

RPP History (2008-2024)

The cost of living has been trending downward, decreasing by 4.4 points over this period.

Year Overall
2008 95.2
2009 95.6
2010 91.2
2011 93.6
2012 94.5
2013 93.9
2014 95.9
2015 93.6
2016 92.8
2017 92.8
2018 93.1
2019 94.7
2020 96.7
2021 91.9
2022 92.0
2023 93.0
2024 90.8

Metros with Similar Cost of Living

These metros have an overall RPP closest to Rochester, MN's index of 90.8.

Frequently Asked Questions

What is the cost of living in Rochester, MN?
Rochester, MN has a Regional Price Parity (RPP) index of 90.8, meaning it is 9.2% less expensive than the national average. Goods are indexed at 95.4, services at 87.4, and rents at 78.6. It ranks #275 out of 387 U.S. metro areas by overall cost.
What salary do I need in Rochester, MN to match $100K nationally?
To maintain the same purchasing power as a $100,000 salary at the national average, you would need approximately $90,821 in Rochester, MN. Conversely, $100K earned in Rochester, MN has the purchasing power of $110,107 at the national average.
How expensive is rent in Rochester, MN?
Rents in Rochester, MN are indexed at 78.6, which is 21.4% below the national average. This makes the area relatively affordable for renters.
Is Rochester, MN getting more expensive?
From 2008 to 2024, Rochester, MN's overall cost index changed by -4.4 points (from 95.2 to 90.8). The cost of living has been declining.
What metros have a similar cost of living to Rochester, MN?
Metros with the most similar overall cost index include Baton Rouge, Fargo, Saginaw. These areas have RPP values within a few points of Rochester, MN's 90.8.

Source: Bureau of Economic Analysis, Regional Price Parities by Metropolitan Statistical Area (2024). Index where national average = 100.

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainCost Editorial

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the Bureau of Economic Analysis (BEA). Consult a qualified professional before making decisions based on this data.

Federal data behind these figures
  • BEA Regional Price Parities (RPP) — the cost-of-living indices shown on this page. bea.gov/data/regional-price-parities
  • U.S. Census Bureau, American Community Survey (ACS) — the gross-rent observations BEA uses to build the rents component. census.gov/programs-surveys/acs
  • BLS Consumer Price Index (CPI) — the price program underlying BEA's goods and services price relatives. bls.gov/cpi
  • BLS Occupational Employment and Wage Statistics (OEWS) — wage reference for the labor-driven services component. bls.gov/oes
  • HUD Fair Market Rents (FMR) — federal 40th-percentile rent cross-reference for the housing component. huduser.gov/datasets/fmr