Overall
97.3
-2.7 below avg
Metro cost profile · 2024 BEA RPP
Madison, WI
Cost-of-living indicators for Madison, WI, from Bureau of Economic Analysis Regional Price Parities, overall, goods, services, and rents vs the U.S. average of 100.
- 97.3
- Overall RPP
- #125
- of 387 metros
- 99.7
- Rents RPP
- $103K
- $100K national buys
Madison ranks #125 of 387 U.S. metros by cost, and its overall price index has held steady since 2008.
- stable since 2008
- similar cost to Panama City-Panama City Beach
The verdict
Madison costs less than 32% of U.S. metros, an overall index of 97.3, 2.7% below the national average, with services the biggest swing at 89.8.
- bottom 68%
- by overall cost, nationwide
- 93.8
- goods RPP, tradable items
- 89.8
- services RPP, labor-priced
- $89K
- local median income, national buying power
A $100,000 national salary carries the purchasing power of about $102,789 here; matching a $100K lifestyle takes roughly $97,287.
What the Numbers Mean for Madison
Madison ranks #125 of 387 U.S. metro areas measured by the Bureau of Economic Analysis, placing it above the national cost median. With an overall Regional Price Parity of 97.3, Madison, WI is 2.7% cheaper than the national baseline of 100. The gap between Madison's most and least expensive categories - rents at 99.7 versus services at 89.8 - is what drives the household budget experience on the ground, not the single headline number.
Translated into dollars, a nationally-benchmarked $100,000 salary carries the purchasing power of $102,789 inside Madison, while a household needs roughly $97,287 here to match a $100K lifestyle elsewhere. Rents carry the biggest swing in the BEA formula and are indexed at 99.7 - 0.3% below the national average, so anyone weighing a move or a remote-work arbitrage should treat the housing line as the single largest variable in the equation.
Looking at the 2008-2024 trajectory, Madison's overall index has stayed within 0.8 points, holding steady versus other U.S. metros. For the 2024 data year, goods are indexed at 93.8 and services at 89.8, meaning everyday spending in Madison is governed more by the services and rent mix than by retail goods prices. Readers comparing multiple destinations should always pair the RPP headline with local wage data and housing costs before drawing relocation conclusions.
Madison vs every U.S. metro
Where this metro sits in the national cost distribution
97 Top 32% higher than 68% of 387 US metros
Each bar is a band; taller bars hold more US metros. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Bureau of Economic Analysis, Regional Price Parities · 2024
Madison cost breakdown
BEA RPP by category, 100 = national average
- Rents
Rents
99.7 RPP
- Services
Services
89.8 RPP
- Overall
Overall
97.3 RPP
- Goods
Goods
93.8 RPP
What this shows Madison's gap from the national average is led by services at 89.8. Goods barely move between metros; the spread you feel is housing and services.
Goods vs. housing, where Madison's cost comes from
Metros near Madison's overall cost, plotted by their goods price (horizontal) and housing price (vertical). Same headline RPP, very different structures.
Crosshairs sit at the group median (goods 96.4, rents 96.4). Madison is driven more by rent than by everyday goods, unlike its peers. Source: U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.
Price Index Summary
Goods
93.8
-6.2 below avg
Services
89.8
-10.2 below avg
Rents
99.7
-0.3 below avg
Salary Equivalent
A $100,000 salary at the national average cost of living equals:
$97,287
in Madison, WI purchasing power
$50,000 nationally
$48,644
$75,000 nationally
$72,965
$125,000 nationally
$121,609
$150,000 nationally
$145,931
$200,000 nationally
$194,574
Use the salary calculator for custom amounts.
RPP History (2008-2024)
The cost of living has remained relatively stable, changing by only 0.8 points over this period. The largest single-year move was in 2018, when the index jumped 2.6 points from the year before, a bigger swing than the full 2008-2024 change.
Madison overall RPP, 2008-2024
Every year on record, national average = 100
| Year | Overall |
|---|---|
| 2008 | 98.1 |
| 2009 | 98.6 |
| 2010 | 98.7 |
| 2011 | 96.8 |
| 2012 | 97.4 |
| 2013 | 97.8 |
| 2014 | 98.1 |
| 2015 | 95.9 |
| 2016 | 95.9 |
| 2017 | 95.6 |
| 2018 | 98.3 |
| 2019 | 98.1 |
| 2020 | 95.9 |
| 2021 | 96.6 |
| 2022 | 95.5 |
| 2023 | 95.9 |
| 2024 | 97.3 |
Metros with Similar Cost of Living
These metros have an overall RPP closest to Madison, WI's index of 97.3.
Other WI Metros
What this means for Madison
How to read Madison's cost of living before a move, a job offer, or a budget.
- Budget to local prices, not headline pay, a $100K national salary spends like about $102,789 in Madison. Salary calculator
- Weigh housing heaviest: rents here index at 99.7 (0.3% below average) - the single largest swing in the RPP, while goods barely move between metros.
- Local median household income is $86,827; adjusted for Madison's price level that is about $89,248 in national-average buying power.
- Compare Madison head-to-head against a specific destination before you decide. Compare metros
RPP is BEA's annual price-level benchmark for the data year shown, not a live market quote. Pair it with current local wages and housing costs before deciding.
Compare to Other Metros
Cost of Living Guides
Cheapest Metros to Live in 2026
Official BEA data on the most affordable areas
Most Expensive Cities: 2026 Rankings
What drives high costs and how to cope
Salary Negotiation Using RPP Data
Calculate real purchasing power for negotiations
Comparing Metro Areas
Step-by-step BEA RPP comparison walkthrough
Frequently Asked Questions
What is the cost of living in Madison, WI? ▼
Madison, WI has a Regional Price Parity (RPP) index of 97.3, meaning it is 2.7% less expensive than the national average. Goods are indexed at 93.8, services at 89.8, and rents at 99.7. It ranks #125 out of 387 U.S. metro areas by overall cost.
What salary do I need in Madison, WI to match $100K nationally? ▼
To maintain the same purchasing power as a $100,000 salary at the national average, you would need approximately $97,287 in Madison, WI. Conversely, $100K earned in Madison, WI has the purchasing power of $102,789 at the national average.
How expensive is rent in Madison, WI? ▼
Rents in Madison, WI are indexed at 99.7, which is 0.3% below the national average. This is close to the U.S. average.
Is Madison, WI getting more expensive? ▼
From 2008 to 2024, Madison, WI's overall cost index changed by -0.8 points (from 98.1 to 97.3). The cost of living has remained relatively stable.
What costs the most in Madison, WI? ▼
The priciest category in Madison, WI is rents at 99.7, 0.3% below the national average, still the highest of the three categories. The most affordable category is services at 89.8, 10.2% below average.
What metros have a similar cost of living to Madison, WI? ▼
Metros with the most similar overall cost index include Panama City-Panama City Beach, St. George, Charlotte-Concord-Gastonia. These areas have RPP values within a few points of Madison, WI's 97.3.
Source: Bureau of Economic Analysis, Regional Price Parities by Metropolitan Statistical Area (2024). Index where national average = 100.
Related
Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainCost Editorial
Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the Bureau of Economic Analysis (BEA). Consult a qualified professional before making decisions based on this data.
Read our methodology - how this data is sourced, computed, and verified.
Federal data behind these figures
- BEA Regional Price Parities (RPP) - the cost-of-living indices shown on this page. bea.gov/data/regional-price-parities
- U.S. Census Bureau, American Community Survey (ACS) - the gross-rent observations BEA uses to build the rents component. census.gov/programs-surveys/acs
- BLS Consumer Price Index (CPI) - the price program underlying BEA's goods and services price relatives. bls.gov/cpi
- BLS Occupational Employment and Wage Statistics (OEWS) - wage reference for the labor-driven services component. bls.gov/oes
- HUD Fair Market Rents (FMR) - federal 40th-percentile rent cross-reference for the housing component. huduser.gov/datasets/fmr
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. This page draws directly on BEA Regional Price Parity source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-05-15. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.