Overall
93.1
Below avg
Metro cost profile · 2024 BEA RPP
Green Bay, WI
Cost-of-living indicators for Green Bay, WI, from Bureau of Economic Analysis Regional Price Parities, overall, goods, services, and rents vs the U.S. average of 100.
- 93.1
- Overall RPP
- #206
- of 387 metros
- 74.7
- Rents RPP
- $107K
- $100K national buys
Green Bay ranks #206 of 387 U.S. metros by cost, and its overall price index has held steady since 2008.
- stable since 2008
- similar cost to Louisville/Jefferson County
The verdict
Green Bay costs less than 53% of U.S. metros, an overall index of 93.1, 6.9% below the national average, with rents the biggest swing at 74.7.
- bottom 47%
- by overall cost, nationwide
- 93.8
- goods RPP, tradable items
- 90.0
- services RPP, labor-priced
A $100,000 national salary carries the purchasing power of about $107,428 here; matching a $100K lifestyle takes roughly $93,086.
Salary Equivalent
A $100,000 salary at the national average cost of living equals:
$93,086
in Green Bay, WI purchasing power
$50,000 nationally
$46,543
$75,000 nationally
$69,815
$125,000 nationally
$116,358
$150,000 nationally
$139,629
$200,000 nationally
$186,172
Use the salary calculator for custom amounts.
Affordability score
C
57/100
How far the median local paycheck goes here, combining income and housing cost
Purchasing power
Not reported
Housing affordability C
57th percentile
A weighted composite (60% purchasing power, 40% housing affordability) percentile-ranked against every other tracked metro; a missing input redistributes its weight rather than deflating the score. Sources: Census ACS 5-Year 2023 (income) + BEA Regional Price Parities 2024 (cost). Vintages differ by design; see methodology.
RPP History (2008-2024)
The cost of living has remained relatively stable, changing by only 1.6 points over this period. The largest single-year move was in 2011, when the index dropped 2.2 points from the year before, a bigger swing than the full 2008-2024 change.
Green Bay overall RPP, 2008-2024
Every year on record, national average = 100
| Year | Overall |
|---|---|
| 2008 | 94.6 |
| 2009 | 94.4 |
| 2010 | 95.1 |
| 2011 | 92.9 |
| 2012 | 92.9 |
| 2013 | 93.5 |
| 2014 | 92.7 |
| 2015 | 91.2 |
| 2016 | 92.0 |
| 2017 | 91.4 |
| 2018 | 93.4 |
| 2019 | 92.4 |
| 2020 | 92.1 |
| 2021 | 92.3 |
| 2022 | 90.5 |
| 2023 | 92.2 |
| 2024 | 93.1 |
Latest BEA release change
What changed from 2023 to 2024
Green Bay's overall RPP rose +0.9 points, from 92.2 in 2023 to 93.1 in 2024. The largest category movement was overall cost, changing from 92.2 to 93.1. This is a relative change against the national benchmark, not a household's dollar bill.
Housing-led affordability profile
How Green Bay's cost structure works
Housing is the strongest affordability offset in Green Bay: rents index at 74.7, the component furthest below the national benchmark. That does not make every local expense low, but it is the clearest explanation for the metro's overall RPP of 93.1.
Across all reported metros, the closest component-profile matches are Bloomington, IL, Oshkosh-Neenah, WI, Eau Claire, WI. They resemble Green Bay across goods, services, and rents together, so they are stronger structure peers than a place selected only because its overall RPP happens to be nearby.
Across 2008-2024, Green Bay's overall index has stayed within 1.6 points. This is a relative price-level history, not a prediction or a personal affordability recommendation; pair it with current local wages and housing options before making a decision.
Green Bay vs every U.S. metro
Where this metro sits in the national cost distribution
93 Bottom 47% higher than 47% of 387 US metros
Each bar is a band; taller bars hold more US metros. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Bureau of Economic Analysis, Regional Price Parities · 2024
Green Bay cost breakdown
BEA RPP by category, 100 = national average
- Rents
Rents
74.7 RPP
- Services
Services
90 RPP
- Overall
Overall
93.1 RPP
- Goods
Goods
93.8 RPP
What this shows Green Bay's cost structure is housing-led: rents at 74.7 depart furthest from 100, while services sits at 90.0. This is a rent-sensitive profile, not a claim that every local expense moves together.
Goods vs. housing, where Green Bay's cost comes from
Metros near Green Bay's overall cost, plotted by their goods price (horizontal) and housing price (vertical). Same headline RPP, very different structures.
Read the chart as text
- Green Bay (Green Bay, this metro): goods RPP 93.8, rents RPP 74.7
- Louisville/Jefferson County: goods RPP 96.2, rents RPP 78.6
- Huntsville: goods RPP 96.4, rents RPP 77.9
- Flint: goods RPP 93.7, rents RPP 74
- Columbus: goods RPP 94.3, rents RPP 75.5
- Burlington: goods RPP 96.6, rents RPP 77.9
- Lebanon: goods RPP 100.7, rents RPP 66
Price Index Summary
Goods
93.8
Below avg
Services
90.0
Below avg
Rents
74.7
Cheap
Metros with Similar Cost of Living
These metros have an overall RPP closest to Green Bay, WI's index of 93.1.
Showing the 6 closest of 387 metro areas tracked nationally.
Decision peers
Metros with a similar cost mix
These metros are closest to Green Bay's combined goods, services, and rents profile. They may not have the same overall RPP, but their price pressures are shaped in a similar way.
Bloomington, IL
Goods 93.6 · Services 89.6 · Rents 74.7 Oshkosh-Neenah, WI
Goods 93.8 · Services 90.6 · Rents 74.4 Eau Claire, WI
Goods 93.8 · Services 90.9 · Rents 72.8 South Bend-Mishawaka, IN-MI
Goods 94.2 · Services 87.7 · Rents 74.6 Muskegon-Norton Shores, MI
Goods 93.7 · Services 92.8 · Rents 74.2 Greensboro-High Point, NC
Goods 96.6 · Services 89.1 · Rents 74.5
WI-relative analysis
Goods prices places Green Bay, WI near the bottom of WI's metros
Among the 13 WI metros PlainCost tracks with reported goods prices data, Green Bay, WI ranks #3 - the 0th percentile within the state. This is a different, narrower cut than the nationwide rank above: it compares Green Bay, WI only against its own state's metros, not the full US field.
Goods prices
#3 of 13
0th percentile in WI
Services prices
#7 of 13
46th percentile in WI
Rent prices
#7 of 13
46th percentile in WI
Ranked by raw value (highest first); a higher rank is not automatically "more expensive is worse", see the national comparison above for direction context. This is a comparison within WI only, not a livability score.
Nationwide metros with similar overall cost or rent prices
Two BEA RPP-derived peer sets for Green Bay, WI: nearest metros by overall regional price parity and by rents RPP. These are cross-state neighborhoods, not the in-state metro list below.
Similar overall RPP
Nearest metros by overall regional price parity (93.1 here).
Similar rents RPP
Nearest metros by rents regional price parity (74.7 here).
Other WI Metros
Kenosha, WI 101.1 Madison, WI 97.3 Milwaukee-Waukesha, WI 96.9 Racine-Mount Pleasant, WI 96.0 Sheboygan, WI 94.0 Janesville-Beloit, WI 93.7
View all WI metros → Cheapest in WI → Most expensive in WI →
Cost of living guides →, cheapest and most-expensive metro rankings, salary negotiation with RPP data, and step-by-step comparison walkthroughs.
Shareable data card
Take this cost snapshot with you
Download the data card or share this exact metro record. The card uses the same BEA-derived values shown above.
Compare to Other Metros
What this means for Green Bay
How to read Green Bay's cost of living before a move, a job offer, or a budget.
- Budget to local prices, not headline pay, a $100K national salary spends like about $107,428 in Green Bay. Salary calculator
- Start with rents: it indexes at 74.7, the largest departure from the national benchmark in this metro's BEA cost mix. Compare it with the other components before treating the overall RPP as a complete household budget.
- Compare Green Bay head-to-head against a specific destination before you decide. Compare metros
RPP is BEA's annual price-level benchmark for the data year shown, not a live market quote. Pair it with current local wages and housing costs before deciding.
Frequently Asked Questions
What is the cost of living in Green Bay, WI?
Green Bay, WI has a Regional Price Parity (RPP) index of 93.1, meaning it is 6.9% less expensive than the national average. Goods are indexed at 93.8, services at 90.0, and rents at 74.7. It ranks #206 out of 387 U.S. metro areas by overall cost.
What salary do I need in Green Bay, WI to match $100K nationally?
To maintain the same purchasing power as a $100,000 salary at the national average, you would need approximately $93,086 in Green Bay, WI. Conversely, $100K earned in Green Bay, WI has the purchasing power of $107,428 at the national average.
How expensive is rent in Green Bay, WI?
Rents in Green Bay, WI are indexed at 74.7, which is 25.3% below the national average. This makes the area relatively affordable for renters.
Is Green Bay, WI getting more expensive?
From 2008 to 2024, Green Bay, WI's overall cost index changed by -1.6 points (from 94.6 to 93.1). The cost of living has remained relatively stable.
What costs the most in Green Bay, WI?
The priciest category in Green Bay, WI is goods at 93.8, 6.2% below the national average, still the highest of the three categories. The most affordable category is rents at 74.7, 25.3% below average.
What metros have a similar cost of living to Green Bay, WI?
Metros with the most similar overall cost index include Louisville/Jefferson County, Huntsville, Flint. These areas have RPP values within a few points of Green Bay, WI's 93.1.
Data sources
- BEA Regional Price Parities (RPP), the cost-of-living indices shown on this page
- U.S. Census Bureau, American Community Survey (ACS), gross-rent observations behind the rents component
- BLS Consumer Price Index (CPI), goods and services price relatives
- BLS Occupational Employment and Wage Statistics (OEWS), labor-driven services component
- HUD Fair Market Rents (FMR), 40th-percentile rent cross-reference
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-08-11. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.