Overall
- Jacksonville
- 99.5
- Naples-Marco Island
- 103.2
Diff +3.7 RPP
Jacksonville vs Naples-Marco Island
Cost of living comparison based on BEA Regional Price Parities. Naples-Marco Island is 3.7% more expensive than Jacksonville.
3.7% more expensive
Naples-Marco Island, FL is 3.7% more expensive than Jacksonville, FL on BEA Regional Price Parities (overall RPP 103.2 vs 99.5). A $100,000 salary in Jacksonville buys about the same as $103,735 in Naples-Marco Island; the largest component gap is rents.
- Overall RPP 99.5 (Jacksonville) vs 103.2 (Naples-Marco Island)
- $100k in Jacksonville ≈ $103,735 purchasing power in Naples-Marco Island
- Rents drives the gap (+19.7 RPP points)
RPP parity plate
Pair FL:FL 99.5→103.2
TIER-NEAR · SAME-STATE · SPLIT-BUDGET · BENCH-CROSS · PP-SHIFT
- TIER-NEAR Near tier
- SAME-STATE Same state · FL
- SPLIT-BUDGET Split budget
- BENCH-CROSS Benchmark cross
- PP-SHIFT PP shift
Instrument codes from this pair's BEA Regional Price Parities (overall · goods · services · rents · national benchmark 100 · purchasing-power conversion), not a ranking or recommendation.
Category Breakdown
Goods
- Jacksonville
- 96.2
- Naples-Marco Island
- 96.2
Diff 0.0 RPP
Services
- Jacksonville
- 87.5
- Naples-Marco Island
- 87.8
Diff +0.2 RPP
Rents
- Jacksonville
- 109.8
- Naples-Marco Island
- 129.4
Diff +19.7 RPP
| Category | Jacksonville | Naples-Marco Island | Difference |
|---|---|---|---|
| Overall | 99.5 | 103.2 | +3.7 |
| Goods | 96.2 | 96.2 | 0.0 |
| Services | 87.5 | 87.8 | +0.2 |
| Rents | 109.8 | 129.4 | +19.7 |
Visual Comparison
Overall
Jacksonville 99.5
Naples-Marco Island 103.2
Goods
Jacksonville 96.2
Naples-Marco Island 96.2
Services
Jacksonville 87.5
Naples-Marco Island 87.8
Rents
Jacksonville 109.8
Naples-Marco Island 129.4
Vertical line = national average (100)
What This Comparison Actually Tells You
Rents creates the largest separation: Naples-Marco Island is 19.7 points higher. But goods move against the overall direction, so this is a split budget rather than a clean across-the-board winner.
Naples-Marco Island, FL is 3.7% more expensive than Jacksonville, FL, a meaningful but not extreme shift. The move decision turns on which budget category creates the 3.7-point overall gap.
This route crosses the national benchmark: Naples-Marco Island is above 100 while Jacksonville is below it. That makes the move a change of price regime, not merely a rank swap.
Comparable population context is incomplete for this pair, so no market-scale explanation is inferred from the price indexes.
For a housing-sensitive move, validate the rent gap first: HUD Fair Market Rent and the actual unit size can overturn what the blended index implies. On the BEA ratio alone, $100,000 in Jacksonville corresponds to $103,735 in Naples-Marco Island.
Jacksonville
99.5
Cost Index
Naples-Marco Island
103.2
Cost Index
Salary Equivalents
What a salary in Jacksonville would need to be in Naples-Marco Island for the same purchasing power:
| In Jacksonville | In Naples-Marco Island | Difference |
|---|---|---|
| $50,000 | $51,868 | +$1,868 |
| $75,000 | $77,801 | +$2,801 |
| $100,000 | $103,735 | +$3,735 |
| $150,000 | $155,603 | +$5,603 |
$ in Jacksonville = in Naples-Marco Island
Same BEA Regional Price Parity ratio as the table above (99.5 → 103.2), computed live from your number, nothing is sent anywhere.
Frequently Asked Questions
Is Naples-Marco Island more expensive than Jacksonville?
Naples-Marco Island is 3.7% more expensive than Jacksonville. The overall cost index is 103.2 vs 99.5 (national average = 100).
What salary in Naples-Marco Island equals $100K in Jacksonville?
A $100,000 salary in Jacksonville has the same purchasing power as $103,735 in Naples-Marco Island. This is based on the BEA Regional Price Parity indexes.
How do rents compare between Jacksonville and Naples-Marco Island?
Rents in Jacksonville are indexed at 109.8 while Naples-Marco Island is at 129.4 (national average = 100). Naples-Marco Island has higher rents.
Data sources
- BEA Regional Price Parities (RPP), the cost-of-living indices shown on this page
- U.S. Census Bureau, American Community Survey (ACS), gross-rent observations behind the rents component
- BLS Consumer Price Index (CPI), goods and services price relatives
- BLS Occupational Employment and Wage Statistics (OEWS), labor-driven services component
- HUD Fair Market Rents (FMR), 40th-percentile rent cross-reference
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-08-11. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.