Overall
93.6
-6.4 below avg
Metro cost profile · 2024 BEA RPP
Myrtle Beach-Conway-North Myrtle Beach, SC
Cost-of-living indicators for Myrtle Beach-Conway-North Myrtle Beach, SC, from Bureau of Economic Analysis Regional Price Parities — overall, goods, services, and rents vs the U.S. average of 100.
- 93.6
- Overall RPP
- #191
- of 387 metros
- 83.1
- Rents RPP
- $107K
- $100K national buys
The verdict
Myrtle Beach costs less than 49% of U.S. metros — an overall index of 93.6, 6.4% below the national average, with rents the biggest swing at 83.1.
- 93.6
- overall cost index (US average = 100)
- #191
- most expensive of 387 U.S. metros
- bottom 51%
- by overall cost, nationwide
- 83.1
- rents RPP — the biggest budget swing
A $100,000 national salary carries the purchasing power of about $106,790 here; matching a $100K lifestyle takes roughly $93,642.
What the Numbers Mean for Myrtle Beach
Myrtle Beach ranks #191 of 387 U.S. metro areas measured by the Bureau of Economic Analysis, placing it in the upper half by cost. With an overall Regional Price Parity of 93.6, Myrtle Beach-Conway-North Myrtle Beach, SC is 6.4% less expensive than the national baseline of 100. The gap between Myrtle Beach's most and least expensive categories — the priciest line item versus rents at 83.1 — is what drives the household budget experience on the ground, not the single headline number.
Translated into dollars, a nationally-benchmarked $100,000 salary carries the purchasing power of $106,790 inside Myrtle Beach, while a household needs roughly $93,642 here to match a $100K lifestyle elsewhere. Rents carry the biggest swing in the BEA formula and are indexed at 83.1 — 16.9% below the national average — so anyone weighing a move or a remote-work arbitrage should treat the housing line as the single largest variable in the equation.
Looking at the 2008-2024 trajectory, Myrtle Beach's overall index has stayed within 1.3 points, holding steady versus other U.S. metros. For the 2024 data year, goods are indexed at 96.3 and services at 88.0, meaning everyday spending in Myrtle Beach is governed more by the services and rent mix than by retail goods prices. Readers comparing multiple destinations should always pair the RPP headline with local wage data and housing costs before drawing relocation conclusions.
Myrtle Beach vs every U.S. metro
Where this metro sits in the national cost distribution
94 Top 49% higher than 51% of 387 US metros
Each bar is a band; taller bars hold more US metros. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Bureau of Economic Analysis — Regional Price Parities · 2024
Myrtle Beach cost breakdown
BEA RPP by category — 100 = national average
- Rents
Rents
83.1 RPP
- Services
Services
88 RPP
- Overall
Overall
93.6 RPP
- Goods
Goods
96.3 RPP
What this shows Myrtle Beach's gap from the national average is led by rents at 83.1. Goods barely move between metros; the spread you feel is housing and services.
Goods vs. housing — where Myrtle Beach's cost comes from
Metros near Myrtle Beach's overall cost, plotted by their goods price (horizontal) and housing price (vertical). Same headline RPP, very different structures.
Crosshairs sit at the group median (goods 96.3, rents 78.5). Myrtle Beach is pricier than its peers on both housing and goods. These metros sit near Myrtle Beach's overall cost, yet they spread across the chart — proof that two places at the same headline RPP can have very different goods-vs-housing structures.
Price Index Summary
Goods
96.3
-3.7 below avg
Services
88.0
-12.0 below avg
Rents
83.1
-16.9 below avg
Salary Equivalent
A $100,000 salary at the national average cost of living equals:
$93,642
in Myrtle Beach-Conway-North Myrtle Beach, SC purchasing power
$50,000 nationally
$46,821
$75,000 nationally
$70,232
$125,000 nationally
$117,052
$150,000 nationally
$140,463
$200,000 nationally
$187,284
Use the salary calculator for custom amounts.
RPP History (2008-2024)
The cost of living has remained relatively stable, changing by only 1.3 points over this period.
| Year | Overall |
|---|---|
| 2008 | 95.0 |
| 2009 | 94.9 |
| 2010 | 94.0 |
| 2011 | 95.4 |
| 2012 | 96.7 |
| 2013 | 93.5 |
| 2014 | 95.5 |
| 2015 | 95.0 |
| 2016 | 96.2 |
| 2017 | 94.9 |
| 2018 | 91.7 |
| 2019 | 93.1 |
| 2020 | 92.0 |
| 2021 | 94.2 |
| 2022 | 94.0 |
| 2023 | 93.8 |
| 2024 | 93.6 |
Metros with Similar Cost of Living
These metros have an overall RPP closest to Myrtle Beach-Conway-North Myrtle Beach, SC's index of 93.6.
Other SC Metros
What this means for Myrtle Beach
How to read Myrtle Beach's cost of living before a move, a job offer, or a budget.
- Budget to local prices, not headline pay — a $100K national salary spends like about $106,790 in Myrtle Beach. Salary calculator
- Weigh housing heaviest: rents here index at 83.1 (16.9% below average) — the single largest swing in the RPP, while goods barely move between metros.
- Local median household income is $64,623; adjusted for Myrtle Beach's price level that is about $69,011 in national-average buying power.
- Compare Myrtle Beach head-to-head against a specific destination before you decide. Compare metros
RPP is BEA's annual price-level benchmark for the data year shown — not a live market quote. Pair it with current local wages and housing costs before deciding.
Compare to Other Metros
Cost of Living Guides
Cheapest Metros to Live in 2026
Official BEA data on the most affordable areas
Most Expensive Cities: 2026 Rankings
What drives high costs and how to cope
Salary Negotiation Using RPP Data
Calculate real purchasing power for negotiations
Comparing Metro Areas
Step-by-step BEA RPP comparison walkthrough
Frequently Asked Questions
What is the cost of living in Myrtle Beach-Conway-North Myrtle Beach, SC? ▼
Myrtle Beach-Conway-North Myrtle Beach, SC has a Regional Price Parity (RPP) index of 93.6, meaning it is 6.4% less expensive than the national average. Goods are indexed at 96.3, services at 88.0, and rents at 83.1. It ranks #191 out of 387 U.S. metro areas by overall cost.
What salary do I need in Myrtle Beach-Conway-North Myrtle Beach, SC to match $100K nationally? ▼
To maintain the same purchasing power as a $100,000 salary at the national average, you would need approximately $93,642 in Myrtle Beach-Conway-North Myrtle Beach, SC. Conversely, $100K earned in Myrtle Beach-Conway-North Myrtle Beach, SC has the purchasing power of $106,790 at the national average.
How expensive is rent in Myrtle Beach-Conway-North Myrtle Beach, SC? ▼
Rents in Myrtle Beach-Conway-North Myrtle Beach, SC are indexed at 83.1, which is 16.9% below the national average. This makes the area relatively affordable for renters.
Is Myrtle Beach-Conway-North Myrtle Beach, SC getting more expensive? ▼
From 2008 to 2024, Myrtle Beach-Conway-North Myrtle Beach, SC's overall cost index changed by -1.3 points (from 95.0 to 93.6). The cost of living has remained relatively stable.
What metros have a similar cost of living to Myrtle Beach-Conway-North Myrtle Beach, SC? ▼
Metros with the most similar overall cost index include Columbia, Roanoke, Janesville-Beloit. These areas have RPP values within a few points of Myrtle Beach-Conway-North Myrtle Beach, SC's 93.6.
Source: Bureau of Economic Analysis, Regional Price Parities by Metropolitan Statistical Area (2024). Index where national average = 100.
Related
Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainCost Editorial
Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the Bureau of Economic Analysis (BEA). Consult a qualified professional before making decisions based on this data.
Read our methodology — how this data is sourced, computed, and verified.
Federal data behind these figures
- BEA Regional Price Parities (RPP) — the cost-of-living indices shown on this page. bea.gov/data/regional-price-parities
- U.S. Census Bureau, American Community Survey (ACS) — the gross-rent observations BEA uses to build the rents component. census.gov/programs-surveys/acs
- BLS Consumer Price Index (CPI) — the price program underlying BEA's goods and services price relatives. bls.gov/cpi
- BLS Occupational Employment and Wage Statistics (OEWS) — wage reference for the labor-driven services component. bls.gov/oes
- HUD Fair Market Rents (FMR) — federal 40th-percentile rent cross-reference for the housing component. huduser.gov/datasets/fmr
