Overall
- Rochester
- 97.0
- Naples-Marco Island
- 103.2
Diff +6.2 RPP
Rochester vs Naples-Marco Island
Cost of living comparison based on BEA Regional Price Parities. Naples-Marco Island is 6.4% more expensive than Rochester.
6.4% more expensive
Naples-Marco Island, FL is 6.4% more expensive than Rochester, NY on BEA Regional Price Parities (overall RPP 103.2 vs 97.0). A $100,000 salary in Rochester buys about the same as $106,353 in Naples-Marco Island; the largest component gap is services.
- Overall RPP 97.0 (Rochester) vs 103.2 (Naples-Marco Island)
- $100k in Rochester ≈ $106,353 purchasing power in Naples-Marco Island
- Services drives the gap (-45.5 RPP points)
RPP parity plate
Pair NY:FL 97.0→103.2
TIER-NEAR · CROSS-STATE · SPLIT-BUDGET · BENCH-CROSS · PP-SHIFT
- TIER-NEAR Near tier
- CROSS-STATE NY × FL
- SPLIT-BUDGET Split budget
- BENCH-CROSS Benchmark cross
- PP-SHIFT PP shift
Instrument codes from this pair's BEA Regional Price Parities (overall · goods · services · rents · national benchmark 100 · purchasing-power conversion), not a ranking or recommendation.
Category Breakdown
Goods
- Rochester
- 99.7
- Naples-Marco Island
- 96.2
Diff -3.5 RPP
Services
- Rochester
- 133.2
- Naples-Marco Island
- 87.8
Diff -45.5 RPP
Rents
- Rochester
- 87.5
- Naples-Marco Island
- 129.4
Diff +42.0 RPP
| Category | Rochester | Naples-Marco Island | Difference |
|---|---|---|---|
| Overall | 97.0 | 103.2 | +6.2 |
| Goods | 99.7 | 96.2 | -3.5 |
| Services | 133.2 | 87.8 | -45.5 |
| Rents | 87.5 | 129.4 | +42.0 |
Visual Comparison
Overall
Rochester 97.0
Naples-Marco Island 103.2
Goods
Rochester 99.7
Naples-Marco Island 96.2
Services
Rochester 133.2
Naples-Marco Island 87.8
Rents
Rochester 87.5
Naples-Marco Island 129.4
Vertical line = national average (100)
What This Comparison Actually Tells You
Services creates the largest separation: Naples-Marco Island is 45.5 points lower. But services and goods move against the overall direction, so this is a split budget rather than a clean across-the-board winner.
Naples-Marco Island, FL is 6.4% more expensive than Rochester, NY, a meaningful but not extreme shift. The move decision turns on which budget category creates the 6.2-point overall gap.
This route crosses the national benchmark: Naples-Marco Island is above 100 while Rochester is below it. That makes the move a change of price regime, not merely a rank swap.
Comparable population context is incomplete for this pair, so no market-scale explanation is inferred from the price indexes.
For a service-heavy household, test childcare, health, and other locally supplied costs before relying on rent alone. The BEA ratio converts $100,000 in Rochester to $106,353 in Naples-Marco Island, but it is not a personal spending weight.
Rochester
97.0
Cost Index
Naples-Marco Island
103.2
Cost Index
Salary Equivalents
What a salary in Rochester would need to be in Naples-Marco Island for the same purchasing power:
| In Rochester | In Naples-Marco Island | Difference |
|---|---|---|
| $50,000 | $53,177 | +$3,177 |
| $75,000 | $79,765 | +$4,765 |
| $100,000 | $106,353 | +$6,353 |
| $150,000 | $159,530 | +$9,530 |
$ in Rochester = in Naples-Marco Island
Same BEA Regional Price Parity ratio as the table above (97.0 → 103.2), computed live from your number, nothing is sent anywhere.
How the Price Gap Changed
Rochester and Naples-Marco Island share 17 published annual releases from 2008 through 2024. Their overall gap widened, moving from 3.5 to 6.2 RPP points. Naples-Marco Island remained the higher-index metro in the latest release.
Rents changed the most within this pair: its gap moved 3.4 points between the first and latest shared releases (38.6 to 42.0 points). This describes a relative price-index history, not a forecast or a household budget.
| Release Year | Rochester RPP | Naples-Marco Island RPP | Relative Gap |
|---|---|---|---|
| 2008 | 100.8 | 104.3 | 3.5 points Naples-Marco Island higher |
| 2012 | 98.5 | 101.6 | 3.1 points Naples-Marco Island higher |
| 2016 | 99.8 | 103.8 | 4.0 points Naples-Marco Island higher |
| 2020 | 97.3 | 99.1 | 1.8 points Naples-Marco Island higher |
| 2024 | 97.0 | 103.2 | 6.2 points Naples-Marco Island higher |
Annual BEA Regional Price Parity releases; a higher index means a higher price level relative to the national average of 100. Selected years shown from the full shared series.
Frequently Asked Questions
Is Naples-Marco Island more expensive than Rochester?
Naples-Marco Island is 6.4% more expensive than Rochester. The overall cost index is 103.2 vs 97.0 (national average = 100).
What salary in Naples-Marco Island equals $100K in Rochester?
A $100,000 salary in Rochester has the same purchasing power as $106,353 in Naples-Marco Island. This is based on the BEA Regional Price Parity indexes.
How do rents compare between Rochester and Naples-Marco Island?
Rents in Rochester are indexed at 87.5 while Naples-Marco Island is at 129.4 (national average = 100). Naples-Marco Island has higher rents.
Data sources
- BEA Regional Price Parities (RPP), the cost-of-living indices shown on this page
- U.S. Census Bureau, American Community Survey (ACS), gross-rent observations behind the rents component
- BLS Consumer Price Index (CPI), goods and services price relatives
- BLS Occupational Employment and Wage Statistics (OEWS), labor-driven services component
- HUD Fair Market Rents (FMR), 40th-percentile rent cross-reference
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-08-11. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.