Overall
Diff -4.6 RPP
Cost of living comparison based on BEA Regional Price Parities. Myrtle Beach-Conway-North Myrtle Beach is 4.7% less expensive than Prescott Valley-Prescott.
Myrtle Beach-Conway-North Myrtle Beach, SC is 4.7% less expensive than Prescott Valley-Prescott, AZ on BEA Regional Price Parities (overall RPP 93.6 vs 98.3). A $100,000 salary in Prescott Valley-Prescott buys about the same as $95,305 in Myrtle Beach-Conway-North Myrtle Beach; the largest component gap is rents.
RPP parity plate
Pair AZ:SC 98.3→93.6
TIER-NEAR · CROSS-STATE · SPLIT-BUDGET · BOTH-BELOW · PP-SHIFT
Instrument codes from this pair's BEA Regional Price Parities (overall · goods · services · rents · national benchmark 100 · purchasing-power conversion), not a ranking or recommendation.
Diff -4.6 RPP
Diff +0.1 RPP
Diff -3.5 RPP
Diff -15.7 RPP
| Category | Prescott Valley-Prescott | Myrtle Beach-Conway-North Myrtle Beach | Difference |
|---|---|---|---|
| Overall | 98.3 | 93.6 | -4.6 |
| Goods | 96.2 | 96.3 | +0.1 |
| Services | 91.5 | 88.0 | -3.5 |
| Rents | 98.8 | 83.1 | -15.7 |
Vertical line = national average (100)
Rents creates the largest separation: Myrtle Beach-Conway-North Myrtle Beach is 15.7 points lower. But goods move against the overall direction, so this is a split budget rather than a clean across-the-board winner.
Myrtle Beach-Conway-North Myrtle Beach, SC is 4.7% less expensive than Prescott Valley-Prescott, AZ, a meaningful but not extreme shift. The move decision turns on which budget category creates the 4.6-point overall gap.
Both metros remain below the U.S. benchmark of 100. This comparison chooses between two below-average price levels; “more expensive” here does not mean nationally expensive.
Comparable population context is incomplete for this pair, so no market-scale explanation is inferred from the price indexes.
For a housing-sensitive move, validate the rent gap first: HUD Fair Market Rent and the actual unit size can overturn what the blended index implies. On the BEA ratio alone, $100,000 in Prescott Valley-Prescott corresponds to $95,305 in Myrtle Beach-Conway-North Myrtle Beach.
What a salary in Prescott Valley-Prescott would need to be in Myrtle Beach-Conway-North Myrtle Beach for the same purchasing power:
| In Prescott Valley-Prescott | In Myrtle Beach-Conway-North Myrtle Beach | Difference |
|---|---|---|
| $50,000 | $47,653 | $-2,347 |
| $75,000 | $71,479 | $-3,521 |
| $100,000 | $95,305 | $-4,695 |
| $150,000 | $142,958 | $-7,042 |
Same BEA Regional Price Parity ratio as the table above (98.3 → 93.6), computed live from your number, nothing is sent anywhere.
Prescott Valley-Prescott and Myrtle Beach-Conway-North Myrtle Beach share 17 published annual releases from 2008 through 2024. Their overall gap narrowed, moving from 8.0 to 4.6 RPP points. Prescott Valley-Prescott remained the higher-index metro in the latest release.
Rents changed the most within this pair: its gap moved 8.3 points between the first and latest shared releases (23.9 to 15.7 points). This describes a relative price-index history, not a forecast or a household budget.
| Release Year | Prescott Valley-Prescott RPP | Myrtle Beach-Conway-North Myrtle Beach RPP | Relative Gap |
|---|---|---|---|
| 2008 | 103.0 | 95.0 | 8.0 points Prescott Valley-Prescott higher |
| 2012 | 96.5 | 96.7 | 0.1 points Myrtle Beach-Conway-North Myrtle Beach higher |
| 2016 | 98.6 | 96.2 | 2.4 points Prescott Valley-Prescott higher |
| 2020 | 93.2 | 92.0 | 1.2 points Prescott Valley-Prescott higher |
| 2024 | 98.3 | 93.6 | 4.6 points Prescott Valley-Prescott higher |
Annual BEA Regional Price Parity releases; a higher index means a higher price level relative to the national average of 100. Selected years shown from the full shared series.
Myrtle Beach-Conway-North Myrtle Beach is 4.7% less expensive than Prescott Valley-Prescott. The overall cost index is 93.6 vs 98.3 (national average = 100).
A $100,000 salary in Prescott Valley-Prescott has the same purchasing power as $95,305 in Myrtle Beach-Conway-North Myrtle Beach. This is based on the BEA Regional Price Parity indexes.
Rents in Prescott Valley-Prescott are indexed at 98.8 while Myrtle Beach-Conway-North Myrtle Beach is at 83.1 (national average = 100). Prescott Valley-Prescott has higher rents.
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-08-11. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.