Overall
- Goldsboro
- 88.5
- Huntington-Ashland
- 88.4
Diff -0.0 RPP
Cost of living comparison based on BEA Regional Price Parities. Huntington-Ashland is 0% less expensive than Goldsboro.
Huntington-Ashland, WV-KY-OH is 0% less expensive than Goldsboro, NC on BEA Regional Price Parities (overall RPP 88.4 vs 88.5). A $100,000 salary in Goldsboro buys about the same as $99,955 in Huntington-Ashland; the largest component gap is rents.
RPP parity plate
Pair NC:WV 88.5→88.4
PHOTO-FINISH · CROSS-STATE · RENT-LED · BOTH-BELOW · PP-PAR
Instrument codes from this pair's BEA Regional Price Parities (overall · goods · services · rents · national benchmark 100 · purchasing-power conversion), not a ranking or recommendation.
Goldsboro, NC and Huntington-Ashland, WV-KY-OH are a photo finish on overall price level, only 0.0 RPP points apart. A salary conversion is therefore a fine adjustment, not evidence of a fundamentally different cost regime.
Rents leads the difference, with Huntington-Ashland 6.4 points lower than Goldsboro. Goods, services, and rents all point in the same broad direction, making the headline comparison more transferable across household types.
Comparable population context is incomplete for this pair, so no market-scale explanation is inferred from the price indexes.
Both metros remain below the U.S. benchmark of 100. This comparison chooses between two below-average price levels; “more expensive” here does not mean nationally expensive.
For a housing-sensitive move, validate the rent gap first: HUD Fair Market Rent and the actual unit size can overturn what the blended index implies. On the BEA ratio alone, $100,000 in Goldsboro corresponds to $99,955 in Huntington-Ashland.
Diff -0.0 RPP
Diff -0.3 RPP
Diff -0.0 RPP
Diff -6.4 RPP
| Category | Goldsboro | Huntington-Ashland | Difference |
|---|---|---|---|
| Overall | 88.5 | 88.4 | -0.0 |
| Goods | 96.6 | 96.3 | -0.3 |
| Services | 87.9 | 87.9 | -0.0 |
| Rents | 57.7 | 51.3 | -6.4 |
Vertical line = national average (100)
What a salary in Goldsboro would need to be in Huntington-Ashland for the same purchasing power:
| In Goldsboro | In Huntington-Ashland | Difference |
|---|---|---|
| $50,000 | $49,977 | $-23 |
| $75,000 | $74,966 | $-34 |
| $100,000 | $99,955 | $-45 |
| $150,000 | $149,932 | $-68 |
Same BEA Regional Price Parity ratio as the table above (88.5 → 88.4), computed live from your number, nothing is sent anywhere.
Huntington-Ashland is 0% less expensive than Goldsboro. The overall cost index is 88.4 vs 88.5 (national average = 100).
A $100,000 salary in Goldsboro has the same purchasing power as $99,955 in Huntington-Ashland. This is based on the BEA Regional Price Parity indexes.
Rents in Goldsboro are indexed at 57.7 while Huntington-Ashland is at 51.3 (national average = 100). Goldsboro has higher rents.
Every figure on PlainCost is rendered directly from BEA Regional Price Parity source data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, our changelog, or report a data error. Data current as of 2026-08-11. Rankings measure the published cost-of-living index only; we don't recommend where to live or rate any metro's quality of life.